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L’Oréal is a market leader and the world’s largest beauty company, it engages in the manufacture and sale of beauty and hair products. Founded in 1909, and is headquartered in Clichy, France, the L’Oréal Group has become the world’s largest cosmetics and beauty company in the world. A market cap of nearly $201 billion, making it the world’s 50th most valuable company by market cap worldwide.
The firm sells its products in many channels, including mass retail, drugstores/pharmacies, department stores/perfumeries, hair salons, medi-spas, branded freestanding stores, travel retail, and e-commerce. The firm’s top selling brands are Lancôme, Yves Saint Laurent, Maybelline, Kiehl’s, L’Oréal Paris, Garnier, and Armani.
The company participates mainly in skincare (39% of revenue), make-up 21%, hair care (26%), and fragrance (9%).
27% of its revenue is from Western Europe, 25% North America, 48% (Asia Pacific, Latin America, Eastern Europe) in emerging markets, and 2% in Africa/Middle East.
Despite the supply crisis in 2020, the global cosmetics market is resilient and has witnessed a strong consumer demand from the U.S. and China in the second half of 2020. The long-term potential of demand is driven by an increasing middle and upper-class income classes. In their latest annual report, it was mentioned that “L’Oréal’s Strength in digital and e-commerce, which has again increased considerably during the crisis, enabled the Group to maintain a close relationship with all its consumers and compensate to a large extent for the closure points of sale”.
The Group which competes with high-end cosmetics like Estee Lauder, L’Oréal remains the largest cosmetics producer in the world with a total of $33.43 billion in revenue.
L’Oréal shares were trading at historic highs at approximately €430 before the global market sell-off this year and have fallen to price levels of €340 per share. L’Oréal was one of the best-performing stocks in the European consumer sector in 2021, it increased 33% in comparison to the MSCI’s Europe Consumer Staples Index of 8%.
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