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Amazon, the e-commerce giant, is an American multinational technology company, and a leading online retailer that offers a wide range of products including books, music, computers, electronics, and numerous other products. In addition, Amazon offers personalized shopping services, web-based credit card payment, and direct shipping to customers, and also operates a cloud platform offering services globally.
Jeff Bezos, Executive chairman founded Amazon in 1994 and went public in 1997 at $18 a share. It began as an online bookstore but later expanded far beyond its origin into music, clothing, electronics, and various other products. Decades later, its market cap reached $1.719 trillion as of December 2021, making it the world’s 5th most valuable company by market cap.
A key contributor to the company’s exponential growth has been its aggressive acquisition and diversification strategy, through more than 100 acquisitions and some of the key ones are Whole Foods, MGM Studios, Zappos, Twitch, IMDb, Zoox, and Kiva Systems. It is clear, that the business has done nothing but grow exponentially since its Initial Public Offering.
The company has grown over 20,000% over the past two decades, and still has ambitious growth plans, making it one of the greatest “growth stories of the decade”.
One of Amazon’s key components to success is that it is truly more than an online store. While e-commerce sales are a large portion of the company’s overall revenue, it has been able to diversify into several revenue streams that generate billions of dollars. Amazon’s second-largest revenue stream is the company’s third-party sellers, amounting to $103 billion which it makes through commission and shipping fees.
Here is a breakdown of Amazon’s annual revenue:
Despite the company’s challenges with rising competition across several business segments, the company’s solid fundamentals and future outlook are well-positioned as it controls roughly 41% market share of U.S. e-commerce and is expected to grow its global market online sales to 14% in 2022 compared to 10% in 2021. In addition, Goldman Sachs’s top pick for 2022 is Amazon with a price target of $4,100, as it stands to benefit from rising growth in a range of markets including e-commerce, cloud computing, and advertising.
In addition, its board of directors recently has approved a 20 for 1 stock split, which is the first split since 1999 and the fourth since Amazon’s IPO. Most importantly, the board authorized a share buy back worth up to $10 billion, which may be strong signal of the company’s corporate health and optimism of future growth.
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