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MULTIBANK cTRADER APP

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COMPANY OVERVIEW

L’Oréal is a market leader and the world’s largest beauty company, it engages in the manufacture and sale of beauty and hair products. Founded in 1909, and is headquartered in Clichy, France, the L’Oréal Group has become the world’s largest cosmetics and beauty company in the world. A market cap of nearly $201 billion, making it the world’s 50th most valuable company by market cap worldwide.


The firm sells its products in many channels, including mass retail, drugstores/pharmacies, department stores/perfumeries, hair salons, medi-spas, branded freestanding stores, travel retail, and e-commerce. The firm’s top selling brands are Lancôme, Yves Saint Laurent, Maybelline, Kiehl’s, L’Oréal Paris, Garnier, and Armani.

REVENUE BREAKDOWN

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The company participates mainly in skincare (39% of revenue), make-up 21%, hair care (26%), and fragrance (9%).

GEOGRAPHICAL BREAKDOWN

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27% of its revenue is from Western Europe, 25% North America, 48% (Asia Pacific, Latin America, Eastern Europe) in emerging markets, and 2% in Africa/Middle East.

10 YEARS EVOLUTION OF THE GLOBAL COSMETICS MARKET

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Despite the supply crisis in 2020, the global cosmetics market is resilient and has witnessed a strong consumer demand from the U.S. and China in the second half of 2020. The long-term potential of demand is driven by an increasing middle and upper-class income classes. In their latest annual report, it was mentioned that “L’Oréal’s Strength in digital and e-commerce, which has again increased considerably during the crisis, enabled the Group to maintain a close relationship with all its consumers and compensate to a large extent for the closure points of sale”.

WORLDWIDE PLAYER IN SALES (IN BILLIONS OF USD)

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The Group which competes with high-end cosmetics like Estee Lauder, L’Oréal remains the largest cosmetics producer in the world with a total of $33.43 billion in revenue.

L’OREAL ANALYSIS

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L’Oréal shares were trading at historic highs at approximately €430 before the global market sell-off this year and have fallen to price levels of €340 per share. L’Oréal was one of the best-performing stocks in the European consumer sector in 2021, it increased 33% in comparison to the MSCI’s Europe Consumer Staples Index of 8%.

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20% DEPOSIT BONUS TERMS & CONDITIONS

Earn a deposit bonus up to $40,000 on top of your investment and redeem this bonus for real cash rewards subject to the trading requirements below.

  • The maximum bonus amount per customer is $40,000.
  • This losable bonus can be withdrawn at a rate of $200 for every 80 lots round trip traded.
  • If the customer chooses to withdraw funds from their trading account, then any bonus amount which was not converted into cash will be deducted from their account. However, if the customer chooses to withdraw only the profits generated from trading, then any bonus amount which has not been converted into cash will not be deducted from their account.
  • Clients must complete trading requirements within 90 days of receiving the bonus. If the full trading requirements are not met at the time of expiry, clients are only entitled to a percentage of the bonus calculated pro rata.
  • Clients requesting a negative balance adjustment will have their full bonus removed to cover the negative balance adjustment, but will be entitled to deposit again and receive the bonus on their new deposit so long as they have not reached the $40,000 threshold.
  • This bonus cannot be used in combination with any other bonuses.
  • The client is only eligible for a bonus on one trading account only.
  • This bonus only applies to Pro and Standard Accounts.
  • MultiBank Group reserves the right to correct the trading calculation in the event of any suspected abuse or manipulation of this bonus policy and promotion.